Content & SEO Specialist

Job Description:

We are seeking a talented Content & SEO Specialist to join our dynamic team in the tour and travel industry. As a Content & SEO Specialist, you will play a crucial role in driving the online visibility and engagement of our travel services and destinations. You will combine your passion for travel with your expertise in content creation and search engine optimization to optimize our digital presence and enhance user experiences.

Responsibilities:

1. Content Creation:

• Develop engaging and informative travel content, including blog posts, articles, guides, and promotional materials.
• Collaborate with our team to create visually appealing content that showcases our travel experiences and destinations.

2. SEO Strategy:

• Conduct keyword research and analysis to identify opportunities for organic search traffic growth.
• Optimize website content, meta tags, and on-page elements to improve search engine rankings.
• Implement SEO best practices to enhance the overall online visibility of our travel offerings.

3. Content Marketing:

• Create and execute content marketing campaigns to attract and retain our target audience.
• Leverage social media platforms and email marketing to distribute and promote travel content.

4. Performance Tracking:

• Monitor and analyse website traffic, user engagement, and SEO performance using analytics tools.
• Generate reports and insights to refine content and SEO strategies for continuous improvement.

5. Stay Updated:

• Stay current with industry trends, search engine algorithms, & best practices in content marketing and SEO.
• Share insights and recommendations with the team to adapt strategies accordingly.

Requirements:

• 2-5 years of experience in content creation and SEO optimization, preferably in the travel industry.
• Strong understanding of search engine algorithms and SEO tools (e.g., Google Analytics, SEMrush).
• Excellent writing and editing skills with attention to detail.
• Creative thinking and the ability to generate innovative content ideas.
• Familiarity with social media platforms and content distribution channels.
• Passion for travel and a deep knowledge of popular travel destinations is a plus.

Join our team and be part of an exciting journey in the tour and travel industry. Help us inspire wanderlust and connect travellers with unforgettable experiences around the world through exceptional content and SEO strategies.